Gaiam is a multi-channel company that promotes a lifestyle of health and sustainability (LOHAS). They offer information, products and services that encompass all aspects of the $227 billion LOHAS industry:

• Personal development: Information and products that develop the mind, body and spirit.
• Alternative healthcare: Natural solutions and information for wellness and alternative healthcare.
• Healthy living: Information and natural products that enhance a healthy lifestyle.
• Ecological living: Products and solutions for a natural and healthy home.
• Sustainable economy: Products and services that promote sustainability, including renewable energy solutions and products made from recycled materials.

In response to the lifestyle needs of this market, Gaiam has created a content-based wellness continuum that includes strategically aligned categories such as mind-body health, restorative health solutions, natural home, experiential services, and sustainable living.